At the time it approached Wells Hill, Stor-All had outgrown the capacity of its primary capital partners to fund its growth. Wells Hill was asked to advise the company, a family-controlled entity that had built a portfolio of self-storage facilities in Southern Florida and metropolitan Atlanta, on raising expansion capital to build, own, and operate a portfolio of 40 additional self-storage properties. Over the preceding 20 years, Stor-All had established a reputation for consistently building high-quality, innovative, and profitable facilities and had created a small but effective construction, development, and management company.

Wells Hill worked with Stor-All management to raise $40 million of equity from a large real estate pension fund advisor that had not previously invested in self-storage. This transaction permitted Stor-All to grow its portfolio substantially and position itself for a portfolio refinancing, sale, or company IPO in five to seven years. The joint venture was formed at the entity level and, in addition to the real estate assets, included the development and operating companies. Wells Hill was able to apply its experience to the negotiation of attendant governance and other venture issues.